Place shapes the opening
The visual direction draws on Ponte Vedra coastal architecture. Material details bring the wide architectural view closer.
05 / 06 · Independent concept
PV Custom Homes
An independent coastal homebuilder proposal. Architecture, material details and place shape the route from first impression to inquiry.
Original published demo · opens in a new tab
The business purpose
A clear job
for the design.
Help prospective homeowners judge whether a builder is right for their project. The proposed journey connects architectural presentation, service information and a project inquiry, so the first conversation can begin with useful context.
Services become a route
Service pathways explain the different ways to work together before inviting a prospective homeowner to discuss a project.
A direction to make specific
Illustrative architecture establishes the proposed visual tone. In a commissioned site, verified project photography and details would give homeowners evidence of the builder’s work.
Scope shown
Considered
in the details.
- Independent homepage and brand presentation
- Illustrative architectural art direction
- Material and place storytelling
- Service pathways and project inquiry presentation
Your business has its own story.
Let’s give it
a world of its own.
We begin with a short fit conversation. For suitable projects, a complimentary homepage direction sets out the proposed message, layout and visual treatment.
Discuss a project like this